Sound design-heavy audio for Tokyo brand AAPE+ ® By A Bathing Ape. Concept & animations by the good people at The Fabricant.

When we were asked to do the audio for this animated commercial, we were inspired by Japanese sound design from early Nintendo machines like the original Wii. Those clean, synthesised sounds have the ability to excels images to huge heights.

We’ve used a combination of physical modeling synthesis and real world sound design elements to create a strange city atmosphere, and a huge bassline drives the soundtrack into ‘euphoria’ (-right?).


We’ve used physical modeling synthesis and real world sounds —


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